Get the Best Sports Footage Online

There is a growing trend of using sports footage for commercial, as well as for personal use. To get the best of choices, go online!

Sports footage takes a big percentage and interest of the bigger market for most commercial and advertising campaigns or even for filmmakers. It is a very effective way for reaching the bigger audience by using sports videos and images to produce commercial films. There is a huge demand of sports footage by the filmmakers all round the world. There are large quantities of sports footage that have been recorded over time.

If one is looking for sports footage, there are a number of online distributors that can provide quality footage. Acquiring high quality sports footage does a great job to add appeal and entertainment to an advertisement or program. This form of footage can greatly reduce the cost and time involved in production. Instead of producing the footage which is quite expensive, one can get a licensed clip from a stock footage distribution company. This is quite convenient when coming up with a team sports video that would have required enormous resources to shoot. The particular sport clip is professionally inserted at the right stages of the film production to bring out an exciting flow of events.

Aside from the initial rights-managed license, now this footage can also be bought using the royalty-free license. The difference with the former is that, the footage can only be used within a limited period of time while the royal-free footage can be used at all times. The rights-managed footage are also charge specific, depending on the purpose of producing the program, the size of the audience and the time period of using the footage. The free-license on the other hand only charges based on the format of the footage thus, making it more favourable to use. Although sports footage are available in abundance but only a few of them get cleared for the stock footage.

Advertising companies capitalize on sports as it dominates the media. In order to reach a large number of audiences, the advertising companies often produce commercial films that revolve round the sports and need video clippings. But to find good footage having high-production value is a challenging task. There are several sports like soccer, tennis, formula one car racing, skydiving and others which have dominated the media, owing to which big advertising companies are always on a hunt to get good sports footage. Television programmers or advertising companies that can find good and professionally shot sports footage are very lucky as professionally shot footage can enhance the value of their commercial advertisements.

The sports footage is very popular among the advertising companies, sports reviewer and TV advertisement producers. To enhance their production value, there are many production houses that make use of the footage that are available online. Go to from where sports footage can be bought very conveniently or it can be downloaded from the internet. High definition footage is always preferred to get the best image quality. Due to online footage libraries, sourcing quality footage has become extremely easy. One need to log onto the website, search for the footage, compare them and choose the one most suitable to his needs.

The author of this article is a video producer and recommends Stock Mrfootage to purchase high quality stock footages falling under various categories.

Mobile Marketing and Sports A Match Made in Heaven

Mobile marketing in the sports industry is growing at an unprecedented rate – just a cursory glance on Google will tell you as much. But why has it proved so successful?

The answer’s simple – through an effective content marketing strategy, a sports team can interact and engage with fans on a personal level, both at the stadium and elsewhere, for the duration of the season.

It’s effectively a match made in heaven – sports fans are passionate about their club, constantly demanding thought-provoking, discussion-worthy content, while many are young and tech-savvy.

Recent findings from Motricity found that 79 per cent of sports fans have used their mobile to watch or follow sport during 2012, while a whopping 87 per cent have checked sports content during an ‘inappropriate’ moment – like during a date or at a meeting.

The challenge, then, is for clubs to capitalise on this insatiable demand by devising strategic mobile marketing strategies to boost engagement rates and ultimately, drive revenues. The smartphone has become the go to for news and opinions – sports brands need to harness this, without detracting from the mobile experience.

Personalisation is key – in football, for example, there is a multitude of demographics. Tapping into these successfully will drive conversations and engagement; something that’s difficult to get right, but promises great rewards.

Utilising the services of Snack Media, sports brands can demonstrate and share fans’ passions on both mobile and wider digital platforms. Our diverse sports portfolio means we understand the issues that get fans talking, and our experience with content marketing means we understand the intricacies and secrets of effective copywriting.

Away from the stadium, fans are an unstructured bunch. But an effective mobile marketing strategy can transform this scattered group into what’s effectively a single, centralised database. Through engaging, inspiring content, this can be activated to extend a brand’s reach and provide fans with added value.

With the Euros in full swing, the Olympics only around the corner and 2012-13’s Premier League fixtures due to be released on Monday (18th June), there hasn’t been a better time for a club or sports organisation to realise the potential of mobile marketing.

Snack Media is one of the UK’s leading providers of content marketing and article writing services.